Others have noted that in the many billions spent on FB ads a hundred K doesn't amount to much.
Quite right.
Still others have pointed out that the Russian expenditure seems like an experiment, a test to see what their rubles can do.
We agree with this assessment. Why? Because when we're looking to crack a new market we make a small ad buy in a magazine.
One and done is our rule.
[Also your wife's ha!-Ed]
A few years ago we did some ads in Europe, buying one ad in a European military history magazine in Spain, France and Germany. The results? Not good in Spain or France, but we broke even in Germany.
Breaking even on an ad is a great start.
Looks like the Russians think the same.
Friended?
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